{"id":125,"date":"2017-01-26T08:50:00","date_gmt":"2017-01-26T08:50:00","guid":{"rendered":"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/?page_id=125"},"modified":"2021-07-19T11:41:22","modified_gmt":"2021-07-19T11:41:22","slug":"1-lletres-14","status":"publish","type":"page","link":"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/1-lletres-14\/","title":{"rendered":"1. Lletres"},"content":{"rendered":"<p><\/p>\n<h3><strong>1.7. Classificaci\u00f3 tipogr\u00e0fica<\/strong><\/h3>\n<h4><strong>1.7.2. Modernes<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<h4><strong>Didones\u00a0<\/strong>(ex. Bodoni, New Baskerville i Walbaum)<\/h4>\n<p>\u00das de recursos plenament tipogr\u00e0fics, com les gotes. Modulaci\u00f3 vertical i contrast molt alt entre tra\u00e7os gruixuts i prims. Actualment, aquestes lletres han quedat com les ideals per a transmetre moda, eleg\u00e0ncia i feminitat.<\/p>\n<div id=\"attachment_35\" style=\"width: 460px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-35\" loading=\"lazy\" class=\"img-responsive wp-image-35 size-full\" src=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.04-didones.png\" alt=\"Figura 32. Didones\" width=\"450\" height=\"158\" srcset=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.04-didones.png 450w, http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.04-didones-300x105.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-35\" class=\"wp-caption-text\">Figura 35. Tipografia Bauer Bodoni (1924), dissenyada per Louis Hell per a Linotype<\/p><\/div>\n<p>&nbsp;<\/p>\n<h4><strong>Mec\u00e0nica o eg\u00edpcia\u00a0<\/strong>(ex. Clarendon, New Century Schoolbook i Rockwell)<\/h4>\n<p>Sense contrast en els tra\u00e7os i modulaci\u00f3 vertical. Terminals horitzontals i del mateix gruix que les astes.<\/p>\n<div id=\"attachment_36\" style=\"width: 460px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-36\" loading=\"lazy\" class=\"img-responsive wp-image-36 size-full\" src=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.05-mecanes.png\" alt=\"Figura 33. Mec\u00e0nica\" width=\"450\" height=\"116\" srcset=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.05-mecanes.png 450w, http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.05-mecanes-300x77.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-36\" class=\"wp-caption-text\">Figura 36. Tipografia Rockwell, Monotype (1934)<\/p><\/div>\n<p>&nbsp;<\/p>\n<h4><strong>Lineals grotesques\u00a0<\/strong>(ex. Franklin Gothic, Impact i Trade Gothic)<\/h4>\n<p>Imiten els primers car\u00e0cters de pal sec del segle <span class=\"versalita\">xix<\/span>. Presenten un petit contrast de la modulaci\u00f3.<\/p>\n<div id=\"attachment_37\" style=\"width: 460px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-37\" loading=\"lazy\" class=\"img-responsive wp-image-37 size-full\" src=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.06-lineal-grotesq.png\" alt=\"Figura 34. Lineals grotesques\" width=\"450\" height=\"133\" srcset=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.06-lineal-grotesq.png 450w, http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.06-lineal-grotesq-300x89.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-37\" class=\"wp-caption-text\">Figura 37. Tipografia Franklin Gothic (1904), dissenyada per Morris Fuller Benton per a ATF<\/p><\/div>\n<p>&nbsp;<\/p>\n<h4><strong>Lineals neogrotesques\u00a0<\/strong>(ex. Arial, Helvetica i Univers)<\/h4>\n<p>Interpretaci\u00f3 lineal del car\u00e0cter. Contrast menor que el de les grotesques. La <em>g<\/em> de caixa baixa t\u00e9 el tra\u00e7 inferior obert.<\/p>\n<div id=\"attachment_38\" style=\"width: 460px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-38\" loading=\"lazy\" class=\"img-responsive wp-image-38 size-full\" src=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.07-neogrotsq.png\" alt=\"Figura 35. Lineals neogrotesques\" width=\"450\" height=\"133\" srcset=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.07-neogrotsq.png 450w, http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.07-neogrotsq-300x89.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-38\" class=\"wp-caption-text\">Figura 38. Tipografia Helvetica Neue (1983), dissenyada per Max Miedinger per a Linotype<\/p><\/div>\n<p>&nbsp;<\/p>\n<h4><strong>Lineals geom\u00e8triques\u00a0<\/strong>(ex. Avenir, Eurostile i Futura)<\/h4>\n<p>Car\u00e0cter lineal a partir de formes geom\u00e8triques b\u00e0siques. El gruix dels tra\u00e7os tendeix a ser molt constant i regular.<\/p>\n<div id=\"attachment_39\" style=\"width: 460px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-39\" loading=\"lazy\" class=\"img-responsive wp-image-39 size-full\" src=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.08-linea-geometr.png\" alt=\"Figura 36. Lineals geom\u00e8triques\" width=\"450\" height=\"148\" srcset=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.08-linea-geometr.png 450w, http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.08-linea-geometr-300x99.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-39\" class=\"wp-caption-text\">Figura 39. Tipografia Futura (1927), dissenyada per Paul Renner per a Bauer<\/p><\/div>\n<p>&nbsp;<\/p>\n<h4><strong>Lineals human\u00edstiques\u00a0<\/strong>(ex. Frutiger, Gill Sans i Optima)<\/h4>\n<p>En aquesta tipologia ressorgeix la concepci\u00f3 humanista del tipus. S\u2019inspiren en les inscripcions romanes i les cal\u00b7ligrafies del Renaixement. L\u00ednies de nou amb certa modulaci\u00f3.<\/p>\n<div id=\"attachment_40\" style=\"width: 460px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-40\" loading=\"lazy\" class=\"img-responsive wp-image-40 size-full\" src=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.09-lineal-humanista.png\" alt=\"Figura 37. Lineals human\u00edstiques\" width=\"450\" height=\"142\" srcset=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.09-lineal-humanista.png 450w, http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-content\/uploads\/sites\/18\/2017\/01\/1.7.1.09-lineal-humanista-300x95.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-40\" class=\"wp-caption-text\">Figura 40. Tipografia Gill Sans (1928-1930), dissenyada per Eric Gill per a Monotype<\/p><\/div>\n<p>&nbsp;<\/p>\n<h4><strong>Conclusions<\/strong><\/h4>\n<p>Dintre de les modernes trobem les didones, la mec\u00e0nica o eg\u00edpcia, les lineals grotesques, les lineals neogrotesques, les lineals geom\u00e8triques i les lineals human\u00edstiques.<\/p>","protected":false},"excerpt":{"rendered":"<p>1.7. Classificaci\u00f3 tipogr\u00e0fica 1.7.2. Modernes &nbsp; Didones\u00a0(ex. Bodoni, New Baskerville i Walbaum) \u00das de recursos plenament tipogr\u00e0fics, com les gotes. Modulaci\u00f3 vertical i contrast molt alt entre tra\u00e7os gruixuts i prims. Actualment, aquestes lletres han quedat com les ideals per a transmetre moda, eleg\u00e0ncia i feminitat. &nbsp; Mec\u00e0nica o eg\u00edpcia\u00a0(ex. Clarendon, New Century Schoolbook i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-json\/wp\/v2\/pages\/125"}],"collection":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":13,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-json\/wp\/v2\/pages\/125\/revisions"}],"predecessor-version":[{"id":890,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-json\/wp\/v2\/pages\/125\/revisions\/890"}],"wp:attachment":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/tipo\/wp-json\/wp\/v2\/media?parent=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}