{"id":83,"date":"2017-02-06T10:59:27","date_gmt":"2017-02-06T10:59:27","guid":{"rendered":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/?page_id=83"},"modified":"2017-02-23T12:27:44","modified_gmt":"2017-02-23T12:27:44","slug":"1-4-2-signos-graficos-el-logotipo","status":"publish","type":"page","link":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/1-4-2-signos-graficos-el-logotipo\/","title":{"rendered":"1. La marca"},"content":{"rendered":"<p><\/p>\n<h3><strong>1.4. Atributs de la marca<\/strong><\/h3>\n<h3><strong>1.4.2. Signes gr\u00e0fics: el logotip<\/strong><\/h3>\n<p>Segons Chevalier i Mazzalobo, els logotips serien per a la comunicaci\u00f3 i el consum el que els nombres s\u00f3n per a les matem\u00e0tiques (Velilla, 2010). I com adverteix Neumeier, el <strong>logotip<\/strong> no \u00e9s la marca, sin\u00f3 una manera d\u2019escriure-la. Les representacions gr\u00e0fiques es converteixen sovint en s\u00edmbols en si mateixos, com veurem m\u00e9s endavant (com li va succeir, per exemple, a Nike o a Apple, que ja no necessiten el logotip i nom\u00e9s funcionen amb el s\u00edmbol).<\/p>","protected":false},"excerpt":{"rendered":"<p>1.4. Atributs de la marca 1.4.2. Signes gr\u00e0fics: el logotip Segons Chevalier i Mazzalobo, els logotips serien per a la comunicaci\u00f3 i el consum el que els nombres s\u00f3n per a les matem\u00e0tiques (Velilla, 2010). I com adverteix Neumeier, el logotip no \u00e9s la marca, sin\u00f3 una manera d\u2019escriure-la. Les representacions gr\u00e0fiques es converteixen sovint [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/pages\/83"}],"collection":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":5,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/pages\/83\/revisions"}],"predecessor-version":[{"id":506,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/pages\/83\/revisions\/506"}],"wp:attachment":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/media?parent=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}