{"id":147,"date":"2017-02-06T12:15:37","date_gmt":"2017-02-06T12:15:37","guid":{"rendered":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/?page_id=147"},"modified":"2017-02-23T13:56:20","modified_gmt":"2017-02-23T13:56:20","slug":"2-3-14-pregnancia","status":"publish","type":"page","link":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/2-3-14-pregnancia\/","title":{"rendered":"2. Disseny de marques"},"content":{"rendered":"<p><\/p>\n<h3><strong>2.3. Par\u00e0metres de qualitat de les marques<\/strong><\/h3>\n<h3><strong>2.3.14. Pregn\u00e0ncia<\/strong><\/h3>\n<p>Aquest par\u00e0metre t\u00e9 a veure amb la capacitat d\u2019una forma per a ser assimilada i recordada. La major o menor capacitat (i rapidesa) que un signe t\u00e9 per a \u00abquedar-se gravat\u00bb en la mem\u00f2ria dels p\u00fablics \u00e9s una q\u00fcesti\u00f3 de m\u00e0xima import\u00e0ncia, i t\u00e9 a veure amb la simplicitat, l\u2019harmonia i la coher\u00e8ncia de les formes, aix\u00ed com amb la seva l\u00f2gica compositiva. Un par\u00e0metre crucial, per tant, per a assolir posicionaments de la manera m\u00e9s r\u00e0pida i rendible possible. Abans de posar-nos a dissenyar, conv\u00e9 saber a quina velocitat \u00e9s convenient que es recordi la marca del nostre client.<\/p>\n<div class=\"fondo-fila\">\n<p><div class='content-column one_half'>La <strong>pregn\u00e0ncia<\/strong> \u00e9s un concepte que prov\u00e9 de la psicologia de la percepci\u00f3 de la Gestalt, i significa \u00abbona forma\u00bb. Les formes senzilles s\u00f3n m\u00e9s pregnants que les complexes. Per tant, les formes b\u00e0siques \u2013cercle, triangle i quadrat (cas de Deutsche Bank)\u2013 seran m\u00e9s pregnants que les seves derivacions.<\/div><div class='content-column one_half last_column'><img loading=\"lazy\" class=\"alignnone size-full wp-image-57 img-responsive\" src=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/wp-content\/uploads\/sites\/21\/2017\/02\/20117_37.png\" alt=\"20117_37\" width=\"300\" height=\"170\" \/><\/div><div class='clear_column'><\/div><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"fondo-fila\">\n<p><div class='content-column one_half'>Sempre cal tenir en compte que en les marques hi ha una <strong>pregn\u00e0ncia visual<\/strong> i una <strong>pregn\u00e0ncia verbal<\/strong>. En aquest sentit, la marca Schweppes seria m\u00e9s pregnant que la de Fanta.<\/div><div class='content-column one_half last_column'><img loading=\"lazy\" class=\"alignnone size-full wp-image-58 img-responsive\" src=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/wp-content\/uploads\/sites\/21\/2017\/02\/20117_38.png\" alt=\"20117_38\" width=\"300\" height=\"120\" \/><\/div><div class='clear_column'><\/div><\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>2.3. Par\u00e0metres de qualitat de les marques 2.3.14. Pregn\u00e0ncia Aquest par\u00e0metre t\u00e9 a veure amb la capacitat d\u2019una forma per a ser assimilada i recordada. La major o menor capacitat (i rapidesa) que un signe t\u00e9 per a \u00abquedar-se gravat\u00bb en la mem\u00f2ria dels p\u00fablics \u00e9s una q\u00fcesti\u00f3 de m\u00e0xima import\u00e0ncia, i t\u00e9 a veure [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/pages\/147"}],"collection":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":5,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/pages\/147\/revisions"}],"predecessor-version":[{"id":534,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/pages\/147\/revisions\/534"}],"wp:attachment":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/media?parent=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}