{"id":141,"date":"2017-02-06T12:11:56","date_gmt":"2017-02-06T12:11:56","guid":{"rendered":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/?page_id=141"},"modified":"2017-02-23T13:52:03","modified_gmt":"2017-02-23T13:52:03","slug":"2-3-12-singularidad","status":"publish","type":"page","link":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/2-3-12-singularidad\/","title":{"rendered":"2. Disseny de marques"},"content":{"rendered":"<p><\/p>\n<h3><strong>2.3. Par\u00e0metres de qualitat de les marques<\/strong><\/h3>\n<h3><strong>2.3.12. Singularitat<\/strong><\/h3>\n<p><strong>Identificar<\/strong>, \u00e9s a dir, \u00abdistingir-se dels altres\u00bb, \u00e9s una de les funcions principals de la marca gr\u00e0fica. Com tots, \u00e9s un par\u00e0metre regulable i exigible en major o menor mesura en funci\u00f3 del sector i el context de compet\u00e8ncia del cas. Un banc necessita un nivell de singularitat mitj\u00e0-alt, mentre que per a una companyia telef\u00f2nica \u00e9s molt alt; a l\u2019altre extrem, un hospital, per exemple, pr\u00e0cticament en t\u00e9 prou amb la mateixa singularitat del seu nom.<\/p>\n<div class=\"definicio\">\n<p>Identificar \u00e9s diferenciar. Per\u00f2 els graus necessaris de singularitat de marca varien, i molt: tenir menys singularitat de la necess\u00e0ria retardar\u00e0 el reconeixement de la instituci\u00f3 o empresa. En canvi, tenir m\u00e9s singularitat de la necess\u00e0ria provocar\u00e0 una identificaci\u00f3 incorrecta.<\/p>\n<\/div>\n<div class=\"fondo-fila\">\n<p><div class='content-column one_half'>Les empreses de gas s\u2019assemblen molt entre si \u2013fins i tot en l\u2019\u00e0mbit internacional\u2013, at\u00e8s que totes contenen una esp\u00e8cie de flama.<\/div><div class='content-column one_half last_column'><img loading=\"lazy\" class=\"alignnone size-full wp-image-54 img-responsive\" src=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/wp-content\/uploads\/sites\/21\/2017\/02\/20117_34.png\" alt=\"20117_34\" width=\"354\" height=\"122\" srcset=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/wp-content\/uploads\/sites\/21\/2017\/02\/20117_34.png 354w, http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/wp-content\/uploads\/sites\/21\/2017\/02\/20117_34-300x103.png 300w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/><\/div><div class='clear_column'><\/div><\/p>\n<\/div>\n<p><\/p>\n<div class=\"fondo-fila\">\n<p><div class='content-column one_half'>No s\u2019ha de confondre la singularitat amb cridar l\u2019atenci\u00f3. Les marques Mercedes Benz i Rolex s\u00f3n molt singulars; en canvi, les de Starbucks i Texaco s\u00f3n molt cridaneres.<\/div><div class='content-column one_half last_column'><img loading=\"lazy\" class=\"alignnone size-full wp-image-55 img-responsive\" src=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/wp-content\/uploads\/sites\/21\/2017\/02\/20117_35.png\" alt=\"20117_35\" width=\"345\" height=\"73\" srcset=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/wp-content\/uploads\/sites\/21\/2017\/02\/20117_35.png 345w, http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/wp-content\/uploads\/sites\/21\/2017\/02\/20117_35-300x63.png 300w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/div><div class='clear_column'><\/div><\/p>\n<\/div>\n<div class=\"definicio\">\n<p>Singularitat \u00e9s distingir-se dels altres. Es pot assignar algun element que individualitzi la marca. S\u2019\u00e9s singular nom\u00e9s en relaci\u00f3 amb altres. S\u2019ha d\u2019ajustar al grau exacte requerit pel cas.<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>2.3. Par\u00e0metres de qualitat de les marques 2.3.12. Singularitat Identificar, \u00e9s a dir, \u00abdistingir-se dels altres\u00bb, \u00e9s una de les funcions principals de la marca gr\u00e0fica. Com tots, \u00e9s un par\u00e0metre regulable i exigible en major o menor mesura en funci\u00f3 del sector i el context de compet\u00e8ncia del cas. Un banc necessita un nivell [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/pages\/141"}],"collection":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/comments?post=141"}],"version-history":[{"count":6,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/pages\/141\/revisions"}],"predecessor-version":[{"id":532,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/pages\/141\/revisions\/532"}],"wp:attachment":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/ident-marca\/ca\/wp-json\/wp\/v2\/media?parent=141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}