{"id":145,"date":"2017-06-21T09:03:31","date_gmt":"2017-06-21T09:03:31","guid":{"rendered":"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/?page_id=145"},"modified":"2017-08-30T07:28:43","modified_gmt":"2017-08-30T07:28:43","slug":"2-las-tipografias-3","status":"publish","type":"page","link":"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/ca\/2-las-tipografias-3\/","title":{"rendered":"2. Les tipografies"},"content":{"rendered":"<p><\/p>\n<h3>2.3. Seleccionar adequadament tipografies segons la seva classificaci\u00f3<\/h3>\n<p>Una breu classificaci\u00f3 ens ajudar\u00e0 a entendre una mica m\u00e9s l\u2019anatomia de les lletres, aix\u00ed com la l\u00f2gica del seu \u00fas i combinaci\u00f3. L\u2019asta o la rematada (tamb\u00e9 coneguda com <em>gr\u00e0cia<\/em>) \u00e9s l\u2019element que, per norma general, determinar\u00e0 a quina categoria pertany cada font. La classificaci\u00f3 b\u00e0sica sol establir-se entre <em>serif<\/em> (amb rematades) i <em>sans serif<\/em> (sense rematades), encara que hi ha moltes m\u00e9s subclasses en cadascuna.<\/p>\n<p>Classificar les tipografies \u00e9s, a <em>grosso modo<\/em>, una eina \u00fatil per a poder categoritzar-les i simplificar la feina \u00e0rdua que cal dur-hi a terme, entenent, aix\u00f2 s\u00ed, que no totes han d\u2019encaixar for\u00e7osament en aquests tipus.<\/p>\n<h3>2.3.1. Romana antiga<\/h3>\n<p>Les seves peculiaritats s\u00f3n les seg\u00fcents:<\/p>\n<ul>\n<li>S\u00f3n lletres que tenen serif.<\/li>\n<li>Els tra\u00e7os s\u00f3n variables, amb ascendents prims i descendents gruixuts.<\/li>\n<li>La seva terminaci\u00f3 t\u00e9 forma c\u00f2ncava, \u00e9s aguda i de base ampla.<\/li>\n<li>La direcci\u00f3 de l\u2019eix d\u2019engrossiment \u00e9s obliqua.<\/li>\n<li>L\u2019espaiat de les lletres \u00e9s ampli.<\/li>\n<\/ul>\n<div id=\"attachment_148\" style=\"width: 460px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-148\" loading=\"lazy\" class=\"img-responsive wp-image-148 size-full\" src=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a2_007.jpg\" alt=\"\" width=\"450\" height=\"416\" srcset=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a2_007.jpg 450w, http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a2_007-300x277.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-148\" class=\"wp-caption-text\">Podem incloure en aquest grup tipografies com Garamond, Caslon, Bembo, etc.<\/p><\/div>\n<p><div id=\"attachment_697\" style=\"width: 1210px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a2_008-2.jpg\"><img aria-describedby=\"caption-attachment-697\" loading=\"lazy\" class=\"img-responsive wp-image-697 size-full\" src=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a2_008-2.jpg\" alt=\"\" width=\"1200\" height=\"478\" srcset=\"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a2_008-2.jpg 1200w, http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a2_008-2-300x120.jpg 300w, http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a2_008-2-768x306.jpg 768w, http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/wp-content\/uploads\/sites\/22\/2017\/06\/20118_a2_008-2-1024x408.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><p id=\"caption-attachment-697\" class=\"wp-caption-text\">En la imatge podem observar les peculiaritats d\u2019aquest tipus de lletres. Cal entrenar la mirada per a poder trobar els petits detalls que les distingeixen entre si.<\/p><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>2.3. Seleccionar adequadament tipografies segons la seva classificaci\u00f3 Una breu classificaci\u00f3 ens ajudar\u00e0 a entendre una mica m\u00e9s l\u2019anatomia de les lletres, aix\u00ed com la l\u00f2gica del seu \u00fas i combinaci\u00f3. L\u2019asta o la rematada (tamb\u00e9 coneguda com gr\u00e0cia) \u00e9s l\u2019element que, per norma general, determinar\u00e0 a quina categoria pertany cada font. La classificaci\u00f3 b\u00e0sica [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/pages\/145"}],"collection":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":12,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/pages\/145\/revisions"}],"predecessor-version":[{"id":919,"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/pages\/145\/revisions\/919"}],"wp:attachment":[{"href":"http:\/\/disseny.recursos.uoc.edu\/recursos\/dis-marca\/ca\/wp-json\/wp\/v2\/media?parent=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}